AMAZON’S 2026 IS LOOKING VERY DIFFERENT TO 2025
Amazon closed 2025 with a string of strategic moves as reactions to structural constraints that show the momentum, and friction, the company is facing. Consumer AI, global infrastructure, and platform control continue to define where Amazon pushes hardest, but regulatory ceilings, ecosystem shifts, and competitor models threaten to dilute its advantage if not addressed. Here’s the 2026 Amazon is likely to have…
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