What Did Amazon Do This Week?
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What Did Amazon Do This Week?
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About Paul Armstrong

Paul Armstrong tracks emerging technologies and their second-order effects on business, society, and power.

He advises global companies on disruption, builds tools to navigate the signal-noise gap, and writes critically about tech’s evolving playbook.
Areas of focus include AI, AR/VR, decentralised systems, nanotech, and the monetisation of attention. His work challenges hype, punctures consensus, and treats trends as artefacts of deeper infrastructure.

Audiences include boards, regulators, investors, and media looking to make sense of what’s real, what’s next, and what’s noise. He created the ‘What Did ___ Do This Week?’ series to monitor the world’s most consequential companies through a forensic, weekly lens exploring their scale, influence, and control.

Paul writes for numerous outlets about technology and and is asked for expert comment when news breaks by BBC, CNN, Sky News, Reuters, the FT, and the Wall Street Journal.

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